This Privacy Policy explains how "Zerath" collects, uses, and discloses your Personal Information when you visit or make a purchase on our website.

Collection of Personal Information
When you visit our website, we collect certain information about your device, your interaction with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". Below is a detailed list of the Personal Information we collect and why.

Device Information

• Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the website.
• Purpose of collection: to load the website accurately for you and to perform website usage analysis to optimize our website.
• Source of collection: Automatically collected when you access our website using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.

Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: to provide you with products or services to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risks or fraud, and in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify.

Customer Support Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: to provide customer support.
• Source of collection: collected from you.

Minors
Our website is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request removal.

Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

For instance:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify's Privacy Policy.
• We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

Behavioral Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For example:

• We use Google Analytics to help us understand how our customers use the website. You can read more about how Google uses your Personal Information here: Google's Privacy Policy. You can also opt-out of Google Analytics here: Google Analytics Opt-out.
• We share information about your use of the website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you can consent to, depending on your location).

For more information on how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at NAI's website.

You can opt out of targeted advertising by:

• FACEBOOK
• GOOGLE
• BING

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: DAA's website.

Use of Personal Information
We use your Personal Information to provide our services, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services, and offers.

Legal Basis
In accordance with the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following legal bases:

• Your consent;
• The performance of the contract between you and the website;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention When you place an order through the website, we will retain your Personal Information for our records unless and until you ask us to delete this information. For more information on your right of deletion, please see the 'Your rights' section below.

Automated Decision Making
If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a few hours.
• Temporary blacklist of credit cards associated with IP addresses on the blacklist. This blacklist persists for a few days.

GDPR
If you are an EEA resident, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us through the contact information below.

Your Personal Information will initially be processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR guide: Shopify's GDPR guide.

CCPA
If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us through the contact information.

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us.

Cookies
A cookie is a small amount of information that's downloaded to your computer or device when you visit our website. We use a variety of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it's their first time visiting or if they are frequent visitors.

We use the following cookies to optimize your experience on our website and to provide our services.

Cookies necessary for the operation of the store:

• _ab: Used in connection with access to admin.
• _secure_session_id: Used in connection with navigating through a store.
• cart: Used in connection with the shopping cart.
• cart_sig: Used in connection with checkout.
• cart_ts: Used in connection with checkout.
• checkout_token: Used in connection with checkout.
• secret: Used in connection with checkout.
• secure_customer_sig: Used in connection with customer login.
• storefront_digest: Used in connection with customer login.
• _shopify_u: Used to facilitate updating customer account information.

Reporting and analytics:

• _tracking_consent: Tracking preferences.
• _landing_page: Track landing pages.
• _orig_referrer: Track landing pages.
• _s: Shopify analytics.
• _shopify_fs: Shopify analytics.
• _shopify_s: Shopify analytics.
• _shopify_sa_p: Shopify marketing & referrals analytics.
• _shopify_sa_t: Shopify marketing & referrals analytics.
• _shopify_y: Shopify analytics.
• _y: Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through sites such as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or to opt-out of certain uses of your information by these parties, follow the instructions in the "Behavioural Advertising" section above.

Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the form on the "Contact" page. To access the form, click on "Contact" at the footer of our website.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.